Email Marketing Tips For Online Courses by Amy Porterfield
This is the fifth of my series of marketing tips for online courses. In this post I’m going to address some of the issues of managing customer expectations, which is an important aspect of email marketing. I will also discuss a little about online learning management and why it can be beneficial to your eLearning business. Please keep in mind that all information in this article may be considered legal advice based upon the equity of the information provided. If you need more specific or specialized information regarding email marketing, contact a qualified attorney.
The most important tip I can provide any online courses instructor is to ensure that their classes are set up to be easy to complete. It’s difficult enough to teach somebody how to use a computer without making it too complicated for them. Many email marketing vendors make the mistake of setting up online courses with end-user goals that are unrealistic. For example, many vendors would have you believe that you’ll be receiving 1000 emails each week if you enroll in their training program.
You should avoid creating a “you” mindset with your prospects. One of the biggest myths-based marketing tips for online courses is to believe that you can create your own advertising. This is one step that vendors often take to save time and money. You won’t be able to create your own video content marketing campaigns and you certainly won’t be able to write the scripts for email campaigns. The best online marketing tips for online courses are to help you avoid spending any of your marketing budget on advertising.
Amy Porterfield’s email marketing series, “How to Create a List”, introduces prospects to social media marketing and YouTube videos. With her YouTube videos, she created an opportunity for people to promote their online courses by sharing her videos with others on YouTube. The result? More sales.
Amy Porterfield’s online courses teach prospects to think about online marketing tactics from three perspectives: product, audience, and place. When you create your own video content marketing campaign, you need to think about how you can reach your audience. This requires planning and the ability to identify your ideal customer and build your marketing tactics around that customer. In Amy’s email marketing tips for online courses, she recommends using content marketing, which is a different way of leveraging your message for your business needs.
WordPress has developed a great tool for webmasters that can help you boost your search engine rankings. One of the best internet marketing tips for online courses is to build an opt-in mailing list. The WordPress EasyList plugin will enable you to manage an opt-in list from your website or blog. It automatically adds an emailing form to your website. Your WordPress EasyList subscribers will receive regular emails from your company with information about new products, special offers, and news about your company and products.
The final four marketing tactics in Amy’s email marketing tips for online courses include article marketing, YouTube marketing, squeeze pages, and autoresponders. Article marketing is a great internet marketing tactic because you can submit articles to thousands of article directories and syndicate them throughout the internet. This makes it possible to expose your information across many different platforms. With your article, you should include a bio or signature file at the bottom of the article. If your article is picked up by an article directory, you should receive credit as the author.
YouTube and autoresponders are other great email marketing tips for online courses given by Amy Porterfield. Autoresponders are essentially automated responses to incoming emails that give the course creator a chance to respond to potential customers. This gives course creators more credibility with their prospects and makes them appear as real people. In addition, this form of internet marketing can generate significant free leads.